Brand Profile: Think Royln



Brand Profile: Think Royln

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I know this nascent brand from my work in bag design. Started in 2018, the brand popped up on my radar quickly as I was designing for Nautica women’s bags & my director got inspired by the #athleisure look this brand was sporting.

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In their own words, “Think Royln is a NYC based brand that was founded by two best friends inspired by a life in the city that never stops. The brand focuses on designing fashion-forward, lightweight and hands-free totes, shoulder and belt bags for a woman that’s always on the move.”

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I think this brand saw a lot of success quickly because no one was really doing pretty & sporty bags for women or basing their look around puffer/quilting. #ThinkRoyln did and it has become their signature. They exemplify a shift toward more utilitarian & pragmatic accessories for women.

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On Poshmark the Wingman Tote, shown above, holds it resale value well in the $200-150 range. They also make cold weather accessories that resell well. Keywords for listing this brand would be: athletic, puffer, quilted, sporty, utility, lightweight, commuter, street wear , space age, & urban.

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I have not found them in the wild yet! Did you know about this brand? Comment 👇

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